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=== Community support === A number of organizations are in coalition to provide awareness, protection and recourse for this escalating problem. Some aim to inform and provide measures to avoid as well as effectively terminate cyberbullying and cyberharassment. Anti-bullying charity [[Act Against Bullying]] launched the CyberKind campaign in August 2009 to promote positive internet usage. In 2007, YouTube introduced the first Anti-Bullying Channel for youth (BeatBullying), using the assistance of celebrities to tackle the problem.<ref>[http://news.bbc.co.uk/1/hi/education/7098978.stm YouTube tackles bullying online] BBC News, November 19, 2007</ref> In March 2010, a 17-year-old girl named Alexis Skye Pilkington was found dead in her room by her parents. Her parents claimed that after repeated cyberbullying, she was driven to suicide. Shortly after her death, attacks resumed. Members of [[eBaums World]] began to [[Troll (Internet)|troll]] teens' memorial pages on [[Facebook]], with the comments including expressions of pleasure over the death, with pictures of what seemed to be a banana as their profile pictures. Family and friends of the deceased teen responded by creating Facebook groups denouncing cyberbullying and trolling, with logos of bananas behind a red circle with a diagonal line through it.<ref>{{cite news|last=Salazar|first=Cristian|title=Alexis Pilkington Facebook Horror: Cyber Bullies Harass Teen Even After Suicide|url=http://www.huffingtonpost.com/2010/03/24/alexis-pilkington-faceboo_n_512482.html|access-date=October 22, 2012|newspaper=Huffington Post|date=May 24, 2010}}</ref> In response and partnership to the 2011 film ''[[Bully (2011 film)|Bully]]'', a grassroots effort to stop cyberbullying called the Bully Project was created. Their goal is to start "a national movement to stop bullying that is transforming children's lives and changing a culture of bullying into one of empathy and action."<ref>{{Cite web|url=http://www.thebullyproject.com/|title=The BULLY Project|website=The BULLY Project}}</ref>
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