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Endorsements
Justin Bieber recently signed to do an endorsement as a spokesperson for Proactiv. On the first day alone, Justin Bieber’s commercial received 125,000 views on Youtube alone with another 500,000 views on the Proactive website (popeater.com). Justin seems as the perfect candidate to be the spokesperson of Proactiv due rising success as a teen popstar. Therefore the product is a great target to such a young demographic. Although some criticisms say that Justin Bieber doesn’t suffer from acne, he personally states that “It’s about preventing getting acne. Proactiv is the way to go. It just makes you feel so much better about yourself.” (Justin Bieber)
